Coaching is Not Counselling or Consulting
The business coaching industry globally surpassed $15 billion in 2019 and has been growing exponentially since. It has shown exemplary prowess across the US, Australia, UAE, Africa, Asian countries, and notably the island country of New Zealand. In an ICF led survey, a set of enlightening data come to light regarding business coaching in New Zealand; a summarized highlight has been shared below: 99.9% of the business/executive coaches have a professional background. Coaches in New Zealand have more acquired experience than other countries. More than 75% of the coaches in New Zealand are female compared to the global average of 65%. More than 70% of the practicing coaches identify under business coaching in New Zealand. The survey also revealed the roadblocks that are affecting the growth of the coaching industry in the region: A prevalent confusion regarding the role and responsibility of a coach. Tendency to confuse coaching with counselin...